Max Mara Celebrates The New Whitney

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Friday night marked the grand opening of the new Whitney Museum of American Art sponsored by Max Mara with a private dinner party held on the museum’s top floor. Guests headed to the Meatpacking District to celebrate the Museum’s new location and to view its first exhibition, “America Is Hard to See”, featuring over 600 works by 400 artists including many pieces that have rarely been shown. Whitney Chief Curator, Donna De Salvo, Alice Pratt Brown Director Adam D. Weinbeg, and Whitney architect Renzo Piano greeted guests including Sarah Jessica Parker, Dakota Fanning, Solange Knowles, Betsy Johnson, and Princess Alexandra of Greece. Artists including Ross Bleckner, Carroll Dunham and Taryn Simon were also in attendance. Belvedere specialty cocktails and bubbly provided by Chandon were enjoyed while DJ sets spun by Harley Viera-Newton, St. Vincent and Zoe Kravitz raised the party scene in the museum’s new home. The Whitney Museum is located on at 99 Gansevoort Street and will open to the public May 1.

Photo: BFANyc

Last Chance to Enter Thursday/Friday Mother’s Day Giveaway!

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406-N-003 GoldToe Bijou Blue Front

As a reminder, Mother’s Day is Sunday, May 10th, just in case it is not marked on your calendar by now. Have you found the perfect present for mom yet? If not, our friends at Thursday/Friday have the ultimate Gift Guide to suit her style: whether she happens to be a city mom, or country mom, active, creative or somewhere in between. Each Thursday/Friday bag is a limited edition to keep it exclusive so snag your favorite before they sell out. And added bonus: Thursday/Friday is giving away a Gold Toe tote, (retail $110) to one lucky winner! To enter, follow @thesocialny and @thufri on Twitter and Instagram and Like Us on Facebook for a chance go win. The winner will be announced shortly to receive gift in time for Mother’s Day. Good Luck!

City Styles ($85)

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Designed for the stylish mom, that is confident, sexy and wants to make a fashion statement.

Crossbodies ($55)

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For the fun mom on the go. A cross body is perfect for carrying the essentials : keys, phone and wallet.

Jewels ($75-$115)

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For the charming mom that loves jewelry. Diamonds are a girl’s best friend!

Gold Toe Tote ($110)

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For the elegant mom. The Gold Toe tote is spacious and practical yet fashionable while she’s running around town.

 

Subrosa Opens in Meatpacking

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The owners of Blue Note Jazz, BB King Blues and Highline Ballroom have opened a new Latin venue called Subrosa in NYC’s Meatpacking District located at 63 Gansevoort Street. This boîte shares the same address as Bar Nana and is located underground in an intimate setting showcasing music, art and culture. Subrosa features live music nightly from performers such as Pedrito Martinez group, and Jorge Villamizar. Specialty cocktails with titles like San Juan, Jalisco, and Caracas are served as well as champagne and South American wines. Small plates are also on hand including Seafood ceviche house-made guacamole with fried plantains and sliders. Celebs recently spotted include Marc Jacobs, Steven Meisel and Sigourney Weaver.

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Photo: Courtesy

 

 

Essie Launches Gel- Setter

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Manis and pedis are on the move thanks to Essie, the visionaries in nail lacquer as they introduce their latest product, Gel•Setter for the girl on the go. Gel•setter encompasses everything you love about a gel-like look manicure sans the gel curing time. It features technology that provides a lush coating with deep shine and anti-chip properties. Since LED/UVB light lamps are not required this amazing top coat is the perfect traveling accessory for jet-setters. Essie’s gel•setter will retail at $10 and will be available online at essie.com beginning May 19.